Keywords: Zhang Yimou financing commercial value of the Chinese film
He is a Chinese film box office that is one of the most recognized foreign film brand. His name behind contains personal income, product value, brand value, has cannot be used to verify the figures, is our consensus. Because, as he has and giant pandas, is priceless "scarce resources". Zhang Yimou is film director, the 2008 Beijing Olympic Games opening ceremony was a lot of people deemed to be a blockbuster movie, find the shadow of Zhang Yimou's film, the lineup as the curse of the law generally uniform, color such as hero common gorgeous, actress dress up as the daggers of Zhang Ziyi ... Even so, shock, proud, moved into the opening of the most used words of praise. So speaking of Zhang Yimou, we no longer refer to him as a pure Director, we should refer to him as a cultural phenomenon, a cultural symbol, it is such a phenomenon and comply with, gave birth to a set of commercial value. Photos from Zhang Yimou voted hero, he almost all of each film to bring together the present many behind-the-scenes road star, at $ productions, Deluxe creative team, brilliant movie screen and full of Oriental implication of film music, attracting people's attention, affects the investor's heartstrings. Because he's not productions are like a Visual and auditory feast, when people on the front of the scenery gradually lose interest, a feast of behind-the-scenes chefs became a focus of concern — the movie a successful commercial operation. Perhaps we dare not say that a film's success is the success of Zhang Yimou, but the film itself has really succeeded, Zhang Yimou has also achieved his rhetoric has said: "make nice film, the audience attracted to cinema". The hero "," the curse of the law, to full floating red box, let's understand how wisdom Zhang Yimou is against Hollywood weird. Wisdom, find financing partners reported that domestic traditional film investment style is a temptation to take the national Studio of film, the risk borne by the State, in recent years a small number of private enterprises. Zhang Yimou's early shot the codename PUMA "is a private entrepreneurs for investment, but the great risk, many private consortium intimidate you. In fact, the traditional mode of financing of investment almost irrelevant. However, Zhang Yimou blockbuster movie hero you opened up a whole new way — to investment is in the true sense of the financing. Thus, the movie's US $ 30 million investment has emerged: on the screenplay first budget, and then find an international famous insurance companies do guarantee, last successful loan in the Bank. Later, as investors had expected, the movie has just finished shooting, Europe and the United States copyright is sold 20 million dollars, domestic audiovisual copyright and auction off $ TTV 1780, SMD advertising revenue, make movie of income full floating red fast return on capital investment business confidence. This is Zhang Yimou has admitted, the film may be a small investment a company will be able to take out money, but making it big, you have to rely on various social resources combined configuration, risk-sharing, this is the industrialization stage with manual workshops age difference. Wisdom II, build a bridge between art and commerce, this location is accurate to say that make business and art to become a partner. Zhang Yimou is saying to the problem of the relationship, compared to a turnip, and he said: "If you buy a radish that cost is too high, I would buy one mean radish; if cost is not high, I think what kind it is. "This sentence euphemistic expression Zhang Yimou is trying to find a balance between business and art of clear thinking. To the heroes ", for example, it's a film version was cut by 20 minutes, and friendly cooperation partner. Initial sample length is 1 hour 50 minutes, but to the biggest buyer United States Studios look, they said that long, Zhang Yimou had reluctantly cut off for 20 minutes, it became one of the leading minds forever. To this end, has been a stubborn old known to the child using Word as their own behavior as a note: all for market needs, art for commercial concessions. At the same time, Zhang Yimou and repeatedly in various occasions said that art is the commercial concession to the movie look good, had the audience attracted to the cinema to go, this is the artist must comply with the business reputation. Look, first of all, is motivated by commercial considerations, that is, afterward many attacks by the media is greater than the content of the "forms", but in the movie picture globrand.com shocking, Zhang Yimou is successful, the movie such as chess Pavilion fighting, yellow sky, Jiuzhai than the sword, and other collections of China's most beautiful scenery and impressive. Join the rhythm of the film, the color of metaphor and uphold the grasp of the art. In other words, Zhang Yimou's expression of this approach is that if you do not have a commercial credit, the film talks about art is fantastic.
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